Comfort Clothes Going Every Day
The Blurred Line Between Lounge and Sleepwear
When you hear the words “loungewear” or “sleepwear,” an image of lying on your couch cozied up with a book may pop into your head.
However, comfort clothes aren’t just for — well, being comfortable at home. The line between loungewear, sleepwear, and everyday clothes has blurred.
We like to think there are no real rules in fashion, and comfort clothes now are everyday clothes. Organic cotton loungewear is here to stay — but it doesn’t have to stay at home.
The Rise of Loungewear and Sleepwear
Over the last year and a half, you’ve had to make big changes in your life.
While you were once in the office full-time, perhaps you’re now working from home three days a week — or you’re entirely remote. Even your job is one where you’re in-person full-time, the way you think about the clothes you wear has likely changed.
People have swapped out jeans and dress pants for comfy knits and organic cotton PJ pants.
In recent years, there’s been a rise in athletisure — and comfort clothes have recently done the same, largely due to the Covid pandemic and shifting work and lifestyle culture. The sleepwear and loungewear market is expected to continue growing over the next coming years — and be up nearly $13.4 billion by 2025.
Transitional Lifestyles Lead to Blurred Fashion
People have come to place great value in the comfort of the clothing they wear.
Being fashionable doesn’t mean you have to sacrifice comfort — or have an entirely different wardrobe. One upside to the rise in comfort clothing is that it’s become increasingly popular to wear loungewear or sleepwear as outerwear. Just because it’s labeled as “comfort clothing” doesn’t mean it has to stay at home — and no one will know the wiser if your pants are technically “PJ’s.”
Those organic cotton and bamboo lounge pants you live in at home can be styled with sneakers for an easy, chic look that transitions from your home office to a casual happy hour with friends.
Your favorite robe or nightgown can be layered, styled with belts and jewelry, and dressed up to create a chic look that’s perfect for date night.
A matching pullover and track pant is the perfect monochromatic outfit for everything from grocery shopping to hanging with your friends.
Just because you wear it when working from home, lounging on the couch, or even to sleep doesn’t mean you can’t wear it out of the house. Lounge and sleepwear now transition from home to any occasion.
When you hear the words “loungewear” or “sleepwear,” an image of lying on your couch cozied up with a book may pop into your head.
However, comfort clothes aren’t just for — well, being comfortable at home. The line between loungewear, sleepwear, and everyday clothes has blurred.
We like to think there are no real rules in fashion, and comfort clothes now are everyday clothes. Organic cotton loungewear is here to stay — but it doesn’t have to stay at home.
Live in Your Comfort Zone With Blue Canoe
At Blue Canoe, we value organic, sustainable materials that are comfortable, breathable, and good for the environment.
It’s versatile fashion that’s perfect for everything from home to travel. With Blue Canoe, you don’t have to leave comfort at home. Live in your comfort zone with our organic cotton and bamboo garments — whether it’s in your bed, in the office, or on the go.
What’s more, our garments are made with the planet and people in mind. You can have peace of mind knowing the clothes you wear are US-made — and our materials are grown without harmful pesticides, herbicides, or synthetic fertilizers.
Check out our collection of lounge, spa, and sleepwear to find comfort clothing that fits your transitional lifestyle.
